creative strategist ✨
certified educator 📝
performer 🎭

Hi, I’m Katie

A Creative strategist based in LA I equip brands and creatives with insights and direction to develop brand storytelling, marketing strategy, and digital media production. Expert in leading cross-functional programs, educating agencies on creative solutions, and optimizing campaigns through KPI-driven insights. Adept at platform-native storytelling, cultural strategy, and multi-channel activations, specializing in the Latino market. Currently, Katie is a Global Creative Strategist, Monetization Products at TikTok, working to inspire creativity and bring joy.