creative strategist ✨
certified educator 📝
performer 🎭

Hi, I’m Katie

I equip brands and creatives with insights and direction to develop brand storytelling, marketing strategy, and digital media production. Expert in leading cross-functional programs, educating agencies on creative solutions, and optimizing campaigns through KPI-driven insights. Adept at platform-native storytelling, cultural strategy, and multi-channel activations. Currently, I’m a Global Creative Strategist (Monetization Products) at TikTok working to inspire creativity and bring joy.